Architectural photography is photographing buildings and similar structures that are both aesthetically pleasing and accurate representations of their subjects. Architectural photographers however are usually skilled in the use of specialized techniques and equipment.
IMPORTANCE OF AN ARCHITECTURAL PHOTOGRAPHER
These days everyone has a camera device, whether its a smart phone or DSLR. Everyone knows how to point and click for selfies and fun memories these photos are just fine, but not for your business. In order to represent your business in a way that clients and other professionals will respect to get them interested in what you have to sell. It takes the use of a professional architectural photographer to create high quality, striking photographs that truly represent your brand.
No matter if you are an interior designer, architect, real estate, construction or business owner you want your expertise highlighted. You want the colors of the room, the angles of the structure or the texture of your stones to impress your client. Awkward, dark or boring photos won’t do you or your product justice.
Every business needs to market themselves. Whether used for advertising, editorials, brochures, website, or social pages, your photos need to maintain the consistency of your brand. First, you want to maintain your brand’s personality. A professional photographer who specializes in your industry will stage the photos in the most appropriate way. Whether your photos involve a building project, interiors or exterior, a professional photographer knows the tricks of the trade to highlight the best features of your product.
You also want your actual photographs to look amazing. Poor quality photos can be a reflection on your business itself. People have an unconscious association: the photos are bad = the product is bad and/or the business doesn’t even care enough to have good photos. In Africa, especially Nigeria, most realtors, architecture or construction firm tend to use 3D graphics for their brand presence. Yes! it has worked for so many of them, but the question really is does this actually represent the brand or structure you are advertising? Is it realistic enough to catch the heart of a potential buyer? So, even the best staged 3D graphics design can be wasted investment. Don’t quote me wrong 3D graphics can be useful when its for a structure development project that hasn’t commenced yet.
However, MELONY PHOTOGRAPHY offers a great deal of service when it comes to architectural photography.