The challenges that confront Nigerian photographers are numerous. They range from lack of quality equipment to finding perfect locations for their photo shoots but the challenges that will be addressed in this article are the ones caused by clients. We decided to discuss these problems after discovering that most of them are encountered by Nigerian photographers and they hinder their creativity. The first problem Nigerian photographers’ face that is caused by clients is: demand for high quality jobs with minimal pay. It is imperative that we state that it is good for clients to have ideas of what they want from photographers but the irony of this situation is that-here in Nigeria, clients carry out research only because they want photographers to produce exact results of what they have discovered.
This act by most clients should be stopped because creativity differs. Clients need to realise that there are different inspirations behind every creation in photography. To ask a photographer to produce an exact same work is to hinder his creativity because this prevents him from initiating his own ideas in the creation. Also, clients need to become aware of the fact that high quality jobs require proper planning and adequate funding. Many clients in Nigeria want photographers to recreate looks featured in high fashion magazines such as Vogue but they are not willing to pay much to acquire this look. Consequently, high quality works such as this undergo a series of planning before its execution. There are so many tests that are carried out to achieve a particular effect-sometimes, a set needs to be built and even props need to be purchased. All these require funding but most clients believe that their insufficient payment can procure these items. This in turn leads to produce of low quality jobs by photographers.
Clients need to understand that great jobs require logical reasoning and a considerable period of time to accomplish. Therefore, persistent disturbance from a client does not help a photographer achieve his aim; it distorts his focus in actualising the task. So, clients that want immediate results after payment should give photographers some time to finish their work because photographers need time to maximise their creativity.
In conclusion, clients who are prone to doing the above need to make conscious efforts to avoid doing them. However, photographers should always keep in mind that the satisfaction of their clients is paramount. Thus, they should try their best in ensuring this. Enjoy this piece as we discuss more challenges in our next article…