A new year as it is known comes with a new resolution. In the previous year, we published various articles on Photography ( the business, act and challenges). Therefore, our discussion today is focused on reiterating some of these valuable and relevant information to help your photography business experience growth and development this year.
First on our list today is that all Photographers should do an analytic review of their previous years in the Photography profession/business. Many Photographers have packed up their businesses because they have failed to put in cognizance some of their lapses and work on them. This we have discussed in some of our previous articles to be as a result of negligence or plainly lack of proper experience in this highly competitive profession. However, our reason for reiterating this salient point is because as we have just approached a new year, being able to identify and act on some of these short-comings to drive development is a good way to start a new year.
The second on our list today is standardizing your photography business. This simply means the ability to build a brand for your company. As said earlier, the photography profession is quite competitive and what any photography company needs this new year is for it to be able to build a distinguishable brand for itself. This will help your clients find it easier to patronize you while trying to make up their minds on specific kinds of images. It is simply defining your brand. It doesn’t stop here, it also includes the ability of a Photography company to stand a chance against it’s contemporaries- that is, standing a chance against other photography companies. You should make sure that your company has a locatable office address as this makes it easier for clients to troop in. Get good Photography equipment as this will enhance the quality of your work and reduce stress. “Am glad this business has no expenses and I get to pocket all this money, said no photographer ever”. Photography is expensive and to keep a good standard, you need to purchase good equipment. Also, do not forget to take tutorials and read up articles from other photographers. The profession is too comprehensive for a man to have a hold on all of it’s complexities.
Another way to kick start an awesome year for your photography company is to initiate new ideologies such as introducing the use of contracts in dealings with your clients. This we have discussed in one of our previous articles is very good for the outlook of your company. It adds a touch of professionalism to what you do. Regardless of this, adopting a contract in your photography business helps the parties involved ( companies and clients) clearly spell out their requirements from each other. This we told you helps prevent the disagreements that mostly occur between photography companies and clients. Also, a contract can serve as a referral or an evidence if such disagreements occur. You can read up our previous article titled “Importance of Contracts in Photography” to get a hold of the pertinence of initiating this concept.
Consistency in your photography business is also an interesting concept to explore while discussing ideas that can be adopted by photography companies this new year. We published an article to discuss the importance of maintaining the standard of providing quality images, having risen to a commendable status. Consistency in providing quality service is what any business organization should strive to attain as this helps you maintain the standard that has already been created by you and sustain the interest of your targeted audience. You can also read up our special take on this concept in our previous article- Consistency in Photography.
It’s a wrap only after we have reminded you of the need to invest to boost development in your company. This can be you investing more money into your photography business or getting more individuals to invest their capitals in your business. We have told you that this is beneficial to the growth of your company-especially for future purposes. It’s also a way to securing significant interest on your capitals unlike savings where you do not maximize the use of your capitals. We also have a special take on this, all made available on our website at www.melonyphotography.com , do have a pleasant new year.