Promoting a business is the responsibility that comes with owning a business. Over the years, business owners have derived various means of ensuring that they accomplish the laid down goals for their businesses. Hence, this brings us to the importance of marketing in businesses. Marketing as it is known is basically the promotion, distribution and selling of a product or service; it includes market research and advertising. Therefore our discussion today is centered on the two major types of marketing, which are: Traditional and Digital marketing.
Traditional marketing refers to any kind of promotion, advertisement or campaign that has been in use by companies for many years and that has a proven success rate. Methods of traditional marketing include: print advertisements such as newsletters, billboards, flyers and newspaper print ads. Other forms include: television spots or commercials, as well as radio spots advertising a business, product or service. However expensive, traditional form of marketing has proven to be efficient because there is a higher level of realness in communication. This form of marketing which includes one on one conversation gives a form of reality to the relationship between buyers and sellers. Buyers can easily ask questions on clarifications about the usefulness of a product and can be easily convinced to buy that product. A good sales person can sell lots of product. This implies that this form of marketing produce what we can tag as “instant or immediate feedback”. The marketer or seller can easily deduce a customer’s interest in a product or service. Also, with traditional marketing, anyone with newspaper, mail service, television or radio gets informed about a product or service, unlike when they have to go online to search for them which put them at the risk of falling into the hands of your competitors. Similarly, we have to consider the fact that not everyone has access to Internet facilities or go online often.
The foremost pertinence of digital marketing is that is has a wild medium of business coverage. Business owners from all over the world can reach out to a large range of potential clients for goods and services. The world has become a global village and is fast changing. People are adopting new ways of advertising their produce and the internet is the result of this remarkable development. Take as an example, a person in Nigeria can easily be aware of a product that is manufactured in America due to his familiarity with the use of the internet. This in turn gives business owners the necessary exposure or enlightenment they desire for their businesses to experience a noticeable growth and development. Closely linked with this importance is that digital marketing helps business owners build an active online community. People that have used particular products can easily give ratings to them which can serve as a criterion for new users to purchase that particular product. In fact, it is safe to say that the more awareness people get of a product and service, the higher the demand for that product and service. Regardless of these merits, digital marketing also allows for proper analyses of sales of a product or buyers of that product. With Google analytics, a business owner can monitor the amount of traffic he gets from selling a product or providing a service and improve upon his strategies if need be. All these merits make digital marketing less expensive and easy to adopt.
It is however needful to say that a business owner should identify which of these two methods is more suitable for his business to experience a noticeable level of growth and development in his business. Nevertheless, it is safe to adopt both strategies- that is, traditional and digital marketing to take your businesses to greater heights. Marketing experts have suggested an (80℅) investment in digital marketing and (20℅) investment in traditional marketing. This is because of the outstanding performance of business owners that have adopted digital marketing as opposed to traditional marketing. It is also because people tend to develop a level of connection with goods and services they see from various commercials. Thus, it will be illogical to shun traditional marketing.